Social Media Lead

Mumbai, Maharashtra, India | Full-time



An incredibly rare opportunity to join a well-funded early-stage EdTech start-up backed by marquee investors and led by a second-time entrepreneur with a track record of a successful multi-million dollar prior exit. You’ll work with an experienced team from IIT, Stanford, Duke, UPenn, Harvard, IIM, who have worked at McKinsey, Bain, Browserstack, Inmobi, Pharmeasy, BYJU’s, UpGrad, Teach for India.   


Why to be a part of Lido?

  • Lido’s goal: To inspire and empower every child for the future. In order to achieve this goal, we invite you to be a part of our ever-growing LIDO family. 
  • As the business grows, you grow: We want LIDO to be built from within.
  • Learn from the best: Learn from leaders who have built the Ed-Tech industry from the ground up. Opportunity to collaborate with best in industry departmental teams with an academic background of top global institutes having distinctive work experience with some of the top scalable and highly valued businesses in the world.
  • Widespread impact: Be a part of a large vibrant team and watch your work make an impact on achieving LIDO's goal.


We are looking for Social Media Lead with 4+ years of experience as a Social Media Specialist or similar roles. As a Social Media Lead, you will be responsible for developing, implementing and managing our social media strategies with a goal to build LIDO’s online reputation, while staying up to date with latest social media best practices and technologies.


Your main responsibilities include:

  • Tracing the strategy, planning campaigns, setting goals, and deadlines;
  • Bringing brand & product awareness, building an online reputation, not restricted to Social media but an online presence as a whole;
  • Create content (when there is no social media content creator), promotes content and campaigns (when there is no social media advertiser);
  • Generate leads and conversions;
  • Make sure the team functions properly;
  • Keep in touch with the key stakeholders
  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train others in the team
  • Provide constructive feedback
  • Adhere to brand rules and guidelines
  • Present key metrics to Senior Management


Who we are looking for:

  • Should have 4+ years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Youtube, Instagram, Twitter, LinkedIn, and other social media and online best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills

Location: Mumbai. Co-location with the founding team is a must but open to travel basis business requirement.

CTC: up to 10 Lakhs